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Executive Advisory Committee

All successful growing businesses have received some help along the way. Liquid Technology is proud to have a diverse and highly respected group of senior advisors.  Their guidance has been invaluable in helping us grow to become a trusted leader in the ITAD industry.


Marshall Hudes

Marshall is an entrepreneurial executive with over 15 years of experience in developing businesses from inception to profitability, expansion and acquisition. Currently he is CEO of Merchant Advantage, LLC.    MerchantAdvantage is a leading provider of data feed management solutions providing solutions to ecommerce companies and Ad ..

Priot to Merchant Advantage, he served as COO of Exault LLC & Exault Inc., In 2001, Marshall co-led the M&A effort leading to the closing of VeriSign’s (NASDAQ: VRSN) acquisition of Exault LLC & Exault Inc. Post acquisition, Marshall created a managed security services offering to complement VeriSign’s PKI and certificate managed offerings. Marshall is also one of the founders and board members of Open Market Partners, a cutting edge company that has created healthcare cost indices for use by the financial markets for the purpose of hedging healthcare risk. Marshall began his career with Andersen Consulting in the Technology Consulting Group aligned to the utility industry practice out of the New York office. Mr. Hudes holds a Bachelor of Sciences degree focused on Business Management and Marketing from Cornell University.


Adam S. Birnbaum

Mr.Birnbaum is a Founder of Grandwood Capital LLC, which provides advisory services to growing middle market companies.  Prior to founding Grandwood,  Mr. Birnbaum spent over 18 years working with some of the largest investment banks and financial institutions in the world. Mr. Birnbaum joined Dean Witter in 1985 where he supervised investment banking professionals and dedicated groups.  Mr. Birnbaum joined Prudential Securities in May of 1997 as a Managing Director, he was one of the first investment bankers at a major full service Wall Street Firm to start and oversee an investment banking group specifically dedicated to serving the needs of business service and outsourcing companies.

Mr. Birnbaum graduated magna cum laude from New York University with a BS in international business and finance where he was a recipient of the John Ben Snow Academic Scholarship and the Financial Executive Institute’s award for outstanding scholarship in Finance.     Mr. Birnbaum received his MBA in Finance from New York University.   Upon graduating from New York University, Mr. Birnbaum was with Touche Ross & Co.


Michael J. Mortell

Mr.Mortell is a Founder of Grandwood Capital LLC, which provides advisory services to growing middle market companies. Previous to founding Grandwood, Mr. Mortell was a Managing Director and Group Head of the Private Equity Financing Group (“PEFG”) at Prudential Securities’ Investment Banking Division.   Under Mr. Mortell’s leadership, PEFG became one of Prudential’s strongest franchises, raising over $750 million of capital.   Mr. Mortell was promoted to Group Head after just two years at Prudential.  Previous to Prudential, Mr. Mortell spent six years working for Zolfo, Cooper & Co. as a management consultant specializing in corporate turnarounds and restructurings.   While at Zolfo, Cooper & Co., Mr. Mortell represented numerous debtor organizations including bankruptcy and out-of-court restructurings, in addition to representing creditors and creditor committees, both secured and unsecured, and also in and out of bankruptcy.   Mr. Mortell began his career at the General Electric Company (“GE”) graduating from GE’s financial management program with honors and spending two years with GE’s highly-regarded corporate international audit staff.

Mr. Mortell received a B.S. degree from Fairfield University in Fairfield, CT. and received an MBA in marketing and finance from the University of Chicago.   Mr. Mortell was also an instructor in Finance and Accounting at University of Chicago’s School of Continuing Education.


Gary Brooks

Gary Brooks, CMC, CTP is nationally recognized as a family business and management consulting professional. He has over 40 years of diversified executive management and consulting experience. Currently, he is a Principal of Allomet Partners LLC. From 2005 to 2007, Mr. Brooks also served as the Managing Director of the Central Venture Fund. of the Community Development Venture Capital Alliance. CDVC funds provide equity capital to businesses in under-invested markets, seeking creation of good jobs, wealth, and entrepreneurial capacity.

Mr. Brooks was a founding member of the Turnaround Management Association (TMA). He is a member of the Family Firm Institute and also served as Director and as National Chair of the Institute of Management Consultants (IMC). He was graduated from the Massachusetts Institute of Technology having majored in Biochemical Engineering and Industrial Management and received an MS degree from the University of Rochester (NY) in Chemical Engineering and Operations Research. Credentials include election as a Certified Management Consultant (CMC) and as a Certified Turnaround Professional (CTP). He is also listed in Who’s Who in America.

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